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Jun 13Liked by Adam Kucharski

A small pointthat might skew your data.I've followed you for years, read these longer articles with interest. But -- shame of shames! -- never subscribwd (til now).Colour me paranoid, Luddte-adjacent. Whatever. Back in my newspaper days,they told us one overheated letter to the editor represented 10 never written that signify nonetheless -- there was market research on it. Do we know if this print phenom applies to the digital world? Your fans are legion so this first-ever comment by me might echo others who are silent, no? 1= 10? 1 = 1000? More?

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Thanks, that's a useful perspective! The extent of friction in actions comes up a lot in studies of online behaviour too – hitting 'follow' on Twitter is much lighter touch than putting in an e-mail. Might have a dig around and see if anyone has tried to quantify it...

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A really worthwhile and, strangely, encouraging read - makes me realise that what can be seen in reply to some Facebook posts is actually just following a familiar pattern (if on a much, much smaller scale).

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